Experience the unexpected: NON

Wine Alternative with 100% Flavour and 0% Alcohol.
As we move towards a new era of embracing healthier and more mindful lifestyle choices, the demand for non-alcoholic beverages has risen. Meet NON, a sophisticated wine brand with 0.0% ABV that is redefining the art of non-alcoholic beverages.
Produced in Cheltenham, NON is unlike your typical non-alcoholic wine. They have undertaken a unique and meticulous approach to crafting their eight flavours, using real & fresh produce and special techniques. Today, you can find NON in some of the world’s, and Melbourne’s, most popular restaurants like Old Palm Liquor, Farmer’s Daughters, Nomad and Supernormal. And, most importantly, you can find it right here in their Kingston cellar door.
Founder Aaron Trotman introduced this wine-alternative in 2019 with no prior experience in the drinks industry. He had, however, experienced the elaborate concoctions of non-alcoholic drinks made by bartenders in fine dining restaurants. His vision was to lead the future of non-alcoholic drinks and create a beverage that embodies the natural flavours of wine with zero alcohol present. Despite having no experience in the industry, his strong knowledge of cosmetic science was instrumental in giving him the skills of how to blend essential oils to create fragrances. This led him to stray away from the traditional alcohol-free wine formula and take on a more perfume-based approach.
The world of NON, known by locals as NONHQ, is open for the public to experience for themselves! For only $50 per person, enjoy a guided and intimate tour through NON’s facility, meet the makers and experts behind the brand, participate in a flavour workshop and partake in an exclusive tasting. To conclude your journey, take home a complimentary bottle of your favourite flavour.
To join NON for their next guided tour, head to their website to secure your spot!
NONHQ is located at 79 Taunton Drive, Cheltenham VIC 3192. Guided experiences take place on the first Friday of each month.